Press · Mike Bruce · Brand Growth Architect and Consultant Mike Bruce in the press.
Interviews and appearances, each linked to the original so you can read or watch them in full.
In his words
“My starting belief is that perceived value rises by subtraction: every extra thing in an offer is one more thing for the buyer to compare.”
Mike Bruce, ValiantCEO Magazine, 30 October 2026. He is writing a book on the idea, DROP, and develops it in daily posts at The Brand Code.
The interview ran in ValiantCEO's series on turning complexity into clarity, alongside Darren Marble of Issuance, Mariia Grachova of Loona Agency, Amanda Morgan of Mandy Place and Aanchal Bhatia of Rank In AI Overview.
Approved bio for editors and hosts
Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design, a brand growth architecture company in Abuja, Nigeria, working with companies across Nigeria, the UK and the US. He created the Brand Growth OS™ and the Positioning Matrix™, and writes The Brand Code, a daily publication on positioning, pricing and brand visibility. He founded Mike Bruce Design in 2024, after running Proto Agency since 2015. Interviewed in ValiantCEO Magazine.
Results published with permission, all following relaunch: Elizabeth & Lanky, 120% revenue growth · Ikeja Hotels, 45% increase in qualified inbound leads · Grills In & Out, 150% revenue growth.
Headshots, longer bios and talk outlines are on the speaker kit. The full profile is at Mike Bruce.