Right now most Abuja property is sold with a flyer, a handful of WhatsApp photos and a Saturday morning in traffic. A 360° walk-through changes that. A buyer in Maitama, or in Manchester, opens one link on a phone and walks every room. The ones who come to see it in person are the ones who already want it.
Recorded walk-through · sample apartment
This is what your buyers open on their phone: five rooms, walked in about 40 seconds. Press the button to take over and look wherever you like. It's a demonstration made with stock rooms, not a real listing.
Sound familiar?
You already know these problems. You have probably accepted them as part of the business. They aren't. Each one is fixable, and each one is quietly costing you buyers.
Every serious enquiry turns into an agent sending photo after photo on WhatsApp. The buyer still can't tell how the rooms connect, how big they feel, or what the light is like. So they ask for more. Or they go quiet.
Fuel, an agent, a driver, Abuja traffic, and a buyer who decides in two minutes that it isn't what they pictured. Multiply it by every viewing you run in a month.
Diaspora buyers are often your best buyers, and the hardest to convince. They can't visit, they have heard the stories, and a render and a price list don't settle the doubt. Many send a relative to look. Many just don't buy.
Prices change, units sell, and the old flyer keeps travelling anyway. Buyers quote prices you stopped offering weeks ago, and your agents have to correct them one chat at a time.
Same layout, same stock phrases, same "luxury living". When everything looks alike, buyers decide on price alone, and nobody wins that race.
The photos, the numbers, the follow-ups, the buyer list. If that person leaves or goes quiet, so does the pipeline. You own none of the traffic your listings attract on someone else's page.
What it is
No app, no headset, no download. It opens on any phone or computer. The buyer drags to look in every direction, taps an arrow to walk into the next room, and taps a button when they're ready to see it in person.
Inside every tour
This is a real screen from the sample tour. Each numbered feature does a job, and each one answers a problem you probably deal with every week.
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On larger properties we also add a floor plan or site map, so a buyer can see where they are and jump between buildings or floors.
What it does for you
A tour doesn't replace the physical viewing. It decides who earns one, and it keeps selling for you when nobody is awake to answer.
Every buyer can walk the show flat or the finished home at the same time, in the same quality, without a site visit being scheduled for each. Investors and buyers abroad see the real rooms, not a render.
Your agent stops sending the same photos and spends time on buyers who have already looked and still want more. You also look more professional than the agent down the road who is still sending flyers.
Prospective tenants see the space first, so the people who arrive to view are the serious ones. Vacancies are shown properly from the first day they're listed.
The diaspora buyer who can't visit gets to look around, at a time that suits them, and decide whether it deserves a live video viewing. The doubt a flyer leaves behind is answered by seeing.
The buyer who has walked the property and still wants to come is worth your agent's morning. The one who wouldn't have liked it finds out at home.
Questions about layout, size and finish get answered by looking. The ones left are real buying questions.
A property shown properly supports its price. A property shown with a blurry flyer invites a discount.
What it costs
Use your own figures. Nothing here is a promise about results. It is arithmetic on what you tell us, so you can see what viewings that go nowhere cost you, and what a tour system has to earn back.
Viewings that go nowhere, per month
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Per year
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One sale at your average price pays for the Launch package this many times
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These are estimates from the numbers you entered. They do not include the sales lost when a buyer abroad never gets to see the property. That cost is real, and it's harder to count.
The shift
A walk-through doesn't replace the physical viewing. It decides who earns one. The buyer has already seen the layout and the finishes, and by the time they arrive they are there to confirm what they like. They are not there to find out.
Try it now
Drag to look around. Tap the orange arrows to walk between rooms. Use the room menu to jump anywhere. Then press "Book a physical viewing" and see what your buyer would see. On your tour, that button opens your agent's WhatsApp.
Best on a phone. Open the sample tour in its own page. It is a demonstration, not a real listing. Your tour would use your own property, your branding and your agent's number.
Be early
A few firms in Abuja already offer virtual tours. Most developers and agents we looked at still sell property on flyers and photos. That's the opportunity. Buyers are learning to expect a walk-through, the same way they came to expect a website, and the companies that move first set the standard the rest are measured against.
While your competitors send the same flyer, yours is the listing a buyer can walk through. That is a reason to choose you before price comes up.
The first company in a market to show every property properly gets talked about, shared, and compared against. The ones that follow get compared to it.
We are opening Viewing-Ready to ten Abuja companies first. Founding partners get 10% off any one-off package, their monthly Desk price held for 12 months, and our full attention while we build the playbook with them.
Selling to the diaspora
Diaspora buyers have the money, the motive and the doubt. The doubt is about trust: is it real, is it as described, is it what I'm paying for. A flyer can't answer that. A walk-through can.
Send one link. They walk every room at ten at night in Houston or six in the morning in Dubai, without waiting for your agent to be awake.
The doubts that normally take a week of messages get answered by looking. The questions that are left are real buying questions.
The tour's booking button opens a WhatsApp conversation, so the next step is a live video walk-through with your agent. No flight needed.
Launch and Full System include a diaspora page on your website, with the tour, the key facts and a booking route that works across time zones.
The system
A tour on its own is a good start. A tour inside a complete system is what changes how you sell. We build whatever layers you need, from one tour to the whole thing, and every layer works with the others.
Every property shot in 360°, stitched, labelled room by room, with a floor plan or site map where there is one, and a "Book a physical viewing" button that opens WhatsApp with the property already named.
Listings with search and filters, a map, an enquiry form that reaches your WhatsApp and email, your own domain, a diaspora page, and a build that loads fast on Nigerian mobile data. Google-ready SEO and a Google Business Profile tune-up are included.
Identity and listing designs that replace the flyer, digital listing cards, social content, brochures, video and ads. We are a brand studio first, so the way you look is built into the system, not bolted on.
A QR code on a site board, brochure or billboard opens the tour on the spot. Someone driving past can walk the property in two minutes.
We keep it current every month: new and sold listings, new tours, enquiry routing, and a one-page report. The system never depends on one agent or one freelancer.
Mike Bruce Design relaunched Ikeja Hotels' website, and the business recorded a 45% increase in qualified inbound leads afterwards. Read the case.
What every tour includes
Every tour in every package below is delivered complete, ready to share the same day.
Packages and prices
Every price is in naira and there is no "unlimited" anywhere. Caps keep the work honest. Most companies start with the Launch, because it gives you tours, a website and a way to be found in one go. If you want to start smaller or go bigger, the other two are there. You can always step up.
Founding partner rate. The first ten Abuja companies take 10% off any one-off package below, and keep their monthly Desk price for 12 months. Founding prices are shown under each list price.
Start small
₦1,100,000Founding partner: ₦990,000 · 50% to start, 50% on approval
Your first properties walkable, with a single link and a QR code for each.
Our recommendation
₦3,400,000Founding partner: ₦3,060,000 · 40% / 30% / 30%
The property website and your first tours, built and live. The complete starting point.
The full solution
₦7,500,000Founding partner: ₦6,750,000 · 40% / 30% / 30%
Everything in the Launch, plus the brand, the designs and 90 days of marketing that make people look.
If bought separately, the Full System's parts add up to about ₦8,540,000: the Launch at ₦3,400,000, the brand refresh at ₦1,800,000, the listing design pack at ₦450,000, three extra tours at ₦840,000, 36 social posts at ₦1,650,000 and the ads setup at ₦400,000. Together they cost ₦7,500,000.
Keep it running
A site and tours that go stale lose their value. The Desk keeps your listings current, adds new tours, and sends you one page a month showing what came in. It's billed monthly in advance, with a six-month minimum.
Monthly
₦420,000 a monthSix-month minimum
Monthly
₦950,000 a monthSix-month minimum
One tour at a time
from ₦280,000Each tour, hosted for 12 months
Add what you need
Prices are in naira. Larger estates and more than 30 listings are quoted on request. Need a property site live in a week? Ask about a rush launch through Express Lane.
How it works
01
Tell us how many properties you list and where you sell. We recommend one starting point and send a written quote. Nothing is charged until you agree it.
02
We visit each property and capture it in 360° on a day that suits the people who show it.
03
Tours are stitched and labelled. Your site, designs and booking buttons go up on your own domain. You approve before you pay the balance.
04
Every enquiry lands in your WhatsApp and email. Share the link, print the QR, and let the Desk keep it current.
Our promises
On one-off packages you pay the first part to start, and the rest only after you have seen and approved the work. You don't pay the last instalment for something you haven't signed off.
If a room in your tour isn't right, we reshoot it at no charge within 14 days of delivery. Your tour should show the property at its best.
If we don't think this will work for your properties, we'll say so before you pay a deposit. We would rather lose a sale than take your money for something that won't help you.
Questions and doubts
Tours don't replace the visit. They make it count. The buyer who has walked the property and still wants to see it is the one worth your agent's morning. The ones who would have been put off find out at home, not in your showroom, and that's a cheaper way to lose them.
Compare it with what you sell. At the average sale price you entered in the calculator above, one sale pays for the Launch many times over. And the real cost is the status quo: viewings that go nowhere, and buyers abroad who never see the property. A tour system only has to help you close one extra sale to earn its fee.
You can, and a phone video is better than a flyer. What a stitched 360° tour adds is control: the buyer chooses where to look and which room to see next. We also label every room, add the floor plan, host it fast, and put the booking button inside it, on a page that carries your brand and your domain. A phone video doesn't do those things.
You do. The website sits on your own domain, and tours are delivered to you with embed codes and links. You aren't renting your visibility from a portal.
A single tour is usually ready within a week of the shoot. A Starter takes about two weeks. A Launch or Full System is typically four to six weeks from the day we have your listings and brand material, and we agree the exact dates in writing before you pay.
A list of properties, access on the shoot day, a person to show us around, and your logo and brand details if you have them. If you don't have a brand yet, the Full System builds it.
Yes. The Starter is 50% to start and 50% on approval. The Launch and Full System are paid 40% to start, 30% at the midpoint and 30% before go-live. The Desk is billed monthly in advance.
Mike Bruce Design is a brand and web studio in Abuja. Property is where presentation decides sales, and where most companies are still selling the old way. Viewing-Ready is our system for fixing that, and Abuja developers and agents are the first companies we are building it with.
Get started
Tell us who you are and how many properties you list. We reply with a recommendation and a written quote. Nothing is charged until you agree it. Founding partner places are limited to the first ten companies.
Prefer to talk? Call or message +234 901 281 0046.
P.S. The buyers who visit your competitors' flyers this week will not wait for you to catch up. Every month a property is shown the old way is a month of viewings that go nowhere and buyers who never see it. Send us your details now and we will tell you straight how to start.
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