Settle the position
Identity work starts from a settled position, ours or yours. If it isn't settled, we do that first.
Brand identity design · logo systems & brand guidelines An identity that holds its shape without you.
Brand identity design is how a position becomes visible: the logo system, colour, typography, imagery and the standards that govern them. We design identities after the strategy is settled, and engineer them so people who were not in the room can reproduce them correctly.
The diagnosis
A new logo will not fix a brand with no system underneath it.
Most identity projects end with a logo file and a PDF nobody opens. Six months later the brand has drifted: a different blue on the website, a stretched logo on the signage, a deck built from scratch by every new hire.
An identity is not a logo. It is a system of decisions, and the documentation that keeps those decisions intact as the company grows.
What you get
Everything the brand needs to be reproduced correctly.
- Logotype, mark and lockup system
- Colour, typography and layout tokens
- A brand identity standards document (brand guidelines)
- Stationery, collateral and a template library
- Asset architecture and file governance, so the right file is always the one used
The outcome: the brand holds its shape without the founder in the room.
How we work
Strategy first. Then the identity.
01
02
Design the system
Mark, type, colour and layout designed together, tested across real touchpoints, not mock-ups.
03
Write the standards
Rules for every element, written for the people who will apply them: your team, agencies and partners.
04
Hand it over
Files, templates and training, so the identity is owned by your company, not by us.
Related work
The system, applied.
Questions
Asked before every engagement.
What is included in a brand identity?
A logo system (mark, logotype and lockups), colour and typography, layout rules, imagery direction, brand guidelines, stationery and templates, and organised master files. Together they let anyone reproduce the brand correctly.
Do you only design logos?
No. A logo on its own rarely fixes anything. We design the full identity system on top of a settled position. Smaller Nigerian businesses that need a focused identity package can apply to our subsidised SME Accelerator.
Do you create brand guidelines?
Yes. Every identity we build ships with a brand identity standards document written for the people who will apply it, plus templates and file governance.
How much does brand identity design cost?
Investment is set in a written proposal after a Brand Clarity Call and a Brand Growth Audit™ baseline, scoped to the phases you actually need. We don't publish prices for enterprise engagements. For smaller Nigerian businesses, the SME Accelerator runs a subsidised version with published prices.
Next step
Thirty minutes. One diagnosis.
We'll tell you where your system is leaking and whether we're the right people to close it. No pitch deck. You leave with a diagnosis, whether or not we work together.