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Speaker kit · Mike Bruce · Brand Growth Architect and Consultant Clarity, said out loud.

Mike Bruce speaks to founders, leadership teams and marketing communities about the decisions that decide growth: what a company is for, what it can charge, and whether buyers, and the AI assistants they now ask first, can tell it apart.

Keynotes

Workshops

Podcasts

Abuja · London · Remote

Mike Bruce, Brand Growth Architect and Consultant, arms crossed, in a navy pinstripe suit

About Mike

Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design, a brand growth architecture company based in Abuja and working with companies across Nigeria, the UK and the US. His work starts from one thesis: most brands don't have a marketing problem, they have a clarity problem. He created the Brand Growth OS™, a four-phase system (Clarify, Construct, Connect, Convert), and the Positioning Matrix™, a diagnostic for where a company sits between generic and specific. He writes The Brand Code, a daily publication on positioning, pricing and brand visibility.

Results published with permission, all following relaunch: Elizabeth & Lanky, 400% revenue growth · Ultramar, 200% increase in audience engagement · Ikeja Hotels, 45% increase in qualified inbound leads · Grills In & Out, 150% revenue growth.

Invite Mike to speak Read The Brand Code

Talks

Six talks, built for the room.

01You Don't Have a Marketing ProblemWhy more content, more ads and more channels can't fix a position that isn't clear, and the one test that tells a company which problem it actually has.

For: Founder audiences, growth summits, startup programmes

  • How to tell a distribution problem from a clarity problem in ten minutes
  • The five leaks that stall good businesses, and the order to fix them
  • What to stop spending on until the position is settled
02Your Buyer's First Meeting Is With ChatGPTHalf of B2B buyers now start research in an AI chatbot. Why AI recommends the clearest brands, not the loudest, and what that means for every company's positioning.

For: Marketing and digital conferences, SEO and search events, tech audiences

  • How AI assistants decide which companies to name
  • The vagueness penalty, and why consistency beats volume
  • A twelve-prompt audit any team can run on Monday
03The Undercharger's TrapThe most expensive place in any market: genuinely excellent, priced like everyone else. Why expertise doesn't price itself, and what has to be true before a price rise holds.

For: Agency owners, consultants, professional services leaders

  • Why buyers read price as a claim about quality
  • The break-even maths every founder should know before changing a price
  • How to raise a rate without resetting the pipeline
04Your Brand Arrives Before You DoIn a new market, nobody fills the gaps in your story. Why market entry fails on legibility, not translation, and the five questions new buyers ask silently.

For: Expansion and trade audiences, Africa–UK business forums, investor programmes

  • The difference between translating a brand and making it legible
  • The signals of permanence buyers look for
  • A readiness check to run before launch
05DROP: Perceived Value Rises by SubtractionThe counterintuitive case for removal as a growth strategy: every addition to an offer gives the buyer one more thing to compare.

For: Keynote slots, design and brand conferences, leadership retreats

  • Why adding features, services and messages lowers perceived value
  • What to remove first, and how to know it worked
  • The quarter that feels like shrinking, and how to lead through it
06Brand Is Not a Logo. It's an Operating System.Why brand belongs on the operations agenda, and what a brand system looks like when it is built to survive new hires, new markets and leadership change.

For: Executive teams, boards, leadership programmes

  • Where brand decisions actually get made inside a company
  • The four phases of a brand system, and who owns each
  • How to keep a position intact through growth

Select a talk to see who it's for and what the room leaves with.

For podcast hosts

Six conversations Mike is good for.

01Why most growth problems are clarity problems“What's the first sign a company has a positioning problem rather than a marketing one?”
02Pricing as a positioning signal“What does "too expensive" really mean, and why is a discount the most expensive fix?”
03Brand visibility in AI search“How do ChatGPT and other assistants decide which businesses to recommend?”
04Entering Nigeria, the UK or the US“What do new buyers ask silently, and how does a brand answer before the first meeting?”
05Building brands from Africa for global markets“What changes when an African company competes for a premium position abroad?”
06Subtraction as strategy“What should a founder remove from their offer this quarter?”

Formats

Keynote30–60 minutes, in person or virtual, built around the audience's stage and market.
Panel or firesideA moderated conversation on positioning, pricing or brand visibility.
WorkshopA working session: the room leaves with its own position drafted and scored.
Podcasts and mediaInterviews on brand growth, pricing, AI search and market entry. Remote, any time zone.

Bios

Approved for event listings, show notes and press.

Short · 54 words

Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design, a brand growth architecture company based in Abuja. He helps growing companies get clear on who they are for, price for the value they create, and get chosen. He created the Brand Growth OS and the Positioning Matrix™.

Medium · 95 words

Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design, a brand growth architecture company based in Abuja and working with companies across Nigeria, the UK and the US. His work starts from one thesis: most brands don't have a marketing problem, they have a clarity problem. He created the Brand Growth OS, a four-phase system (Clarify, Construct, Connect, Convert), and the Positioning Matrix™, a diagnostic for where a company sits between generic and specific. He writes The Brand Code, a daily publication on positioning, pricing and brand visibility.

Long · 170 words

Mike Bruce is a Brand Growth Architect and Consultant and the founder of Mike Bruce Design, a brand growth architecture company based in Abuja and working with growing companies across Nigeria, the United Kingdom and the United States, often at the moment they enter a new market, prepare a raise or outgrow their brand. His work starts from one thesis: most brands don't have a marketing problem, they have a clarity problem. He created the Brand Growth OS, a four-phase operating system (Clarify, Construct, Connect, Convert), and the Positioning Matrix™, a diagnostic that plots a company between generic and specific, and between low and high price. Brands rebuilt on that system include Elizabeth & Lanky, which recorded 400% revenue growth following its relaunch, and Ikeja Hotels, which recorded a 45% increase in qualified inbound leads. Mike writes The Brand Code, a daily publication on positioning, pricing and brand visibility in the age of AI search, and is writing DROP, a book on why perceived value rises by subtraction, not addition.

Press images

Mike Bruce, headshot · squareHeadshot · square · 2000 × 2000 · JPG Mike Bruce, headshot · square, alternateHeadshot · square, alternate · 2000 × 2000 · JPG Mike Bruce, portrait · 4:5Portrait · 4:5 · 1800 × 2250 · JPG Mike Bruce, portrait · 4:5, alternatePortrait · 4:5, alternate · 1800 × 2250 · JPG

Questions

Does Mike speak at events outside Nigeria?

Yes. Mike works across Nigeria, the United Kingdom and the United States, and speaks in person or virtually. International engagements are quoted inclusive of travel.

What does Mike charge to speak?

Fees depend on the format, audience and travel. The enquiry form asks for your budget band so we can reply with a clear answer. Podcasts and media interviews carry no fee.

Can a talk be tailored to our audience?

Every session is shaped around the audience's stage and market. The outlines on this page are starting points, not scripts.

Can we use these photos and bios?

Yes. The headshots and bios on this page are approved for event listings, podcast show notes and press coverage of Mike's appearance.

Speaking and podcast enquiries

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