Free tool · Brand Voice Chart · about 40 minutes Rules a writer can follow.
Fill in six parts from your best writing. The page assembles a one-page voice guide and flags the adjectives that every brand claims.
1 · Stance
2 · Words
3 · Rhythm
4 · Limits
5 · Before and after
Build it from your best real writing, not from adjectives. Review it every quarter. Nothing you type leaves this page.
Your voice chart
Useful? Get one idea a day from The Brand Code, free. The Brief arrives at 07:30 Abuja time. No sales emails.
Then test it
Run the test. Give the chart to one person and ask them to rewrite a paragraph of your website. Compare it with your own and tighten any rule they could not follow.
The method is in The Brand Code: Brand Voice Is a Decision, Not a Vibe, Brand Voice Examples and How to Define Yours and Brand Voice Chart Template.
Questions
What is a brand voice chart?
A one-page guide that turns your best writing into rules: stance, vocabulary, rhythm and limits, with a ban list and a before-and-after example.
How many rules should it have?
Between six and ten. More than that and nobody remembers them.
What is the difference between voice and tone?
Voice is constant. Tone adapts to the situation.
Can AI write in my voice?
It can follow specific rules and examples. Vague adjectives produce vague writing, and a person should review the result.
Is my chart saved?
Only in your browser, on this device. Nothing is sent to us.
The Brand Code
One idea a day, free.
Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.
Next step
A voice is part of a system.
Find out which phase of your brand is weakest, or book thirty minutes with us.