Selected work · Premium transport
Gazellos
Swift as gazelles. An identity for premium chauffeur services.
01 · Overview
A premium chauffeur service given a mark that carries movement, continuity and authority, without a single car icon.
Gazellos delivers premium chauffeur and transfer services to high-net-worth individuals and corporate clients. Its vision is to be the most trusted name in the category: every trip worry-free, exclusive and tailored.
The identity had to communicate premium quality, exclusivity and dependability, and stay recognisable from a phone screen to the side of a vehicle.
02 · Challenge
Premium transport brands all reach for the same car.
Most of the category leans on cars, keys and roads. A brand for discerning clients had to feel elite by avoiding exactly those cues, while still reading as speed, safety and seamless service.
It also had to scale from small digital icons to large-format vehicle branding without losing legibility.
03 · Solution
A G drawn from the horns of a gazelle.
The name draws on David's mighty men, described as swift as gazelles. The curves of the G echo a gazelle's horns; the circular form carries movement, continuity and reliability; ridged edges speak to the care in every detail of the service.
The wordmark is set all-uppercase in Guton, a clean contemporary face, carefully spaced for balance and authority.
A monochrome base of Jet Black and Platinum White keeps the brand grounded in elegance. Regal Gold adds exclusivity without opulence, Steel Blue carries trust, and Sable Brown and Soft Beige add a human warmth.
The system in this work
- 01Clarify™
- 02Construct™
- 03Connect™
- 04Convert™
04 · Result & conclusion
Gazellos launched with a complete identity package optimised for every touchpoint, from digital platforms and printed collateral to vehicle branding and uniforms.
