Free tool · Price Increase Announcement Kit · about 20 minutes Letter. Script. Follow-up.
Six inputs produce three things: a short client letter, a conversation script with prepared answers, and a follow-up note. The page flags vague wording and keeps the tone confident, not apologetic.
1 · The change
2 · Why
3 · The choice
4 · You
Check your contract for any notice period and take advice from a qualified professional if you are unsure what it requires. Nothing you type leaves this page.
Your announcement kit
Useful? Get one idea a day from The Brand Code, free. The Brief arrives at 07:30 Abuja time. No sales emails.
Then test it
Speak first, write second. Hold your first three conversations with your largest clients before any letter goes out, and note which objection comes up most.
The method is in The Brand Code: A Price Rise Is a Communication Task, How to Announce a Price Increase to Clients and Price Increase Announcement Kit. To test the number first, use the Price Rise Calculator.
Questions
How much notice should I give?
Enough for the client to plan: often thirty to ninety days, longer for annual contracts. Check any notice period in your contract.
Should I apologise?
No. An apology signals the rise is unfair. State the change, the reason and the choice calmly.
Who should I tell first?
Your largest and longest-standing clients, in a personal conversation followed by a written summary.
What if a client asks for the old price?
Offer the option you prepared, and apply the same terms to every client.
Is my page saved?
Only in your browser, on this device. Nothing is sent to us.
The Brand Code
One idea a day, free.
Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.
Next step
A rise tests whether the value is visible.
Find out which phase of your brand is weakest, or book thirty minutes with us.