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Free tool · Founder Dependency Scorecard · about 15 minutes Where does it all route?

Score ten areas from 0 (only you do it) to 2 (the team does it well without you). The page totals each group and the whole, and tells you where to start.

Ten questions

Totals out of 20

Four groups

No sign-up

1 · Sales: 0 only the founder, 1 team helps but founder is involved, 2 team does it well

2 · Delivery: 0 only the founder, 1 team helps but founder is involved, 2 team does it well

3 · Relationships: 0 only the founder, 1 team helps but founder is involved, 2 team does it well

4 · Brand and decisions: 0 only the founder, 1 team helps but founder is involved, 2 team does it well

5 · First move

Score honestly, not generously, and ask a colleague to score you too. Nothing you type leaves this page.

Your dependency score

Then test it

Compare views. Ask one trusted colleague to score the same ten questions separately. The gap between your score and theirs is usually the most useful finding.

The method is in The Brand Code: When the Founder Is the Brand, Growth Has a Ceiling, How to Reduce Founder Dependency in a Service Business and Founder Dependency Scorecard.

Questions

What is founder dependency?

The degree to which a company's revenue, reputation and operations rely on its founder personally, usually seen in sales, delivery and decisions.

Does a low score mean my business is weak?

No. It means it is early or founder-led. The score shows where to build.

Where should I start?

Document the sales story and the proof. It is the quickest step with the largest payoff.

How often should I score?

Quarterly.

Is my scorecard saved?

Only in your browser, on this device. Nothing is sent to us.

The Brand Code

One idea a day, free.

Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.

Next step

A score shows where. A system fixes it.

Find out which phase of your brand is weakest, or book thirty minutes with us.