Free tool · Framework Naming Worksheet · about 30 minutes Name it plainly.

List the steps you repeat, trim them to six or fewer, score up to three names against six rules and write the one line that describes the method.

Six rules

Three names

Totals out of 30

No sign-up

1 · Your steps

Steps you repeat on your best projects (Repeated steps)Trimmed to six or fewer, each a plain verb or noun (Trimmed steps)

2 · Name 1: score 1 to 5 on six rules

The name (Name 1)Plain: would a buyer understand the words? (Name 1 plain)Distinct: uncommon enough to be findable? (Name 1 distinct)Short: one to three words? (Name 1 short)Descriptive: does it suggest what the method does? (Name 1 descriptive)Available: are the name, domain and handles free? (Name 1 available)Memorable: could someone repeat it a week later? (Name 1 memorable)

3 · Name 2: score 1 to 5 on six rules

The name (Name 2)Plain: would a buyer understand the words? (Name 2 plain)Distinct: uncommon enough to be findable? (Name 2 distinct)Short: one to three words? (Name 2 short)Descriptive: does it suggest what the method does? (Name 2 descriptive)Available: are the name, domain and handles free? (Name 2 available)Memorable: could someone repeat it a week later? (Name 2 memorable)

4 · Name 3: score 1 to 5 on six rules

The name (Name 3)Plain: would a buyer understand the words? (Name 3 plain)Distinct: uncommon enough to be findable? (Name 3 distinct)Short: one to three words? (Name 3 short)Descriptive: does it suggest what the method does? (Name 3 descriptive)Available: are the name, domain and handles free? (Name 3 available)Memorable: could someone repeat it a week later? (Name 3 memorable)

5 · One line

For which buyer (Buyer)To get which result (Result)By doing what at a high level (Method)

Check availability by searching, and take advice from a qualified professional before relying on any trademark claim. Nothing you type leaves this page.

Your framework worksheet

Then test it

Test it on three clients. Show the framework and ask them to explain it back. Adjust the names until they can.

The method is in The Brand Code: How to Turn Your Expertise Into a Signature Framework and Framework Naming Worksheet.

Questions

How many parts should a framework have?

Three to six. More will not be remembered.

What makes a good framework name?

Plain, distinct, short, descriptive, available and memorable.

Do I need a trademark?

Not to begin. If the framework becomes central to your business, take advice from a qualified professional.

Can I rename someone else's framework?

No. Build from your own work.

Is my page saved?

Only in your browser, on this device. Nothing is sent to us.

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Next step

A name makes a method citable.

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