Free tool · Newsletter Planning Sheet · about 30 minutes Plan six issues first.
Set your promise, reader, rhythm and structure, list your first six topics and choose three ways to grow. The page assembles a one-page plan and flags vague words.
1 · Promise and reader
2 · Rhythm and structure
3 · First six topics
4 · Subject lines and growth
Draft the first three issues before you launch, and never buy or scrape a list. Permission is the asset. Nothing you type leaves this page.
Your newsletter plan
Useful? Get one idea a day from The Brand Code, free. The Brief arrives at 07:30 Abuja time. No sales emails.
Then test it
Write issue one today. Use the structure you chose, then read the first two sentences aloud: if they do not state the point, cut them.
The method is in The Brand Code: Email Is the Audience You Own, How to Write a Newsletter People Read and Newsletter Planning Sheet. Keep the voice consistent with the Brand Voice Chart.
Questions
How often should I send?
The cadence you could keep for six months. Weekly or fortnightly suits most.
What if I cannot think of six topics?
Ask five clients for the questions they asked before they hired you. Each is an issue.
How do I get the first subscribers?
Invite people you already help, with a clear promise and an easy way to say no.
What should I measure?
Replies, forwards, enquiries from readers and subscriber growth. Treat open rates as a trend.
Is my page saved?
Only in your browser, on this device. Nothing is sent to us.
The Brand Code
One idea a day, free.
Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.
Next step
A list is only as good as the position behind it.
Find out which phase of your brand is weakest, or book thirty minutes with us.