Free tool · Pre-Raise Brand Checklist · about 45 minutes Twelve checks first.
Score twelve checks from 0 to 2 across position, proof, presentation and people. The page totals each group and the whole, and tells you what to fix first.
1 · Position: score each 0, 1 or 2
2 · Proof: score each 0, 1 or 2
3 · Presentation: score each 0, 1 or 2
4 · People: score each 0, 1 or 2
5 · Actions
This is a brand tool, not financial, legal or fundraising advice, and it does not predict any outcome. Take advice from qualified professionals on the raise itself. Nothing you type leaves this page.
Your pre-raise score
Useful? Get one idea a day from The Brand Code, free. The Brief arrives at 07:30 Abuja time. No sales emails.
Then test it
Fix the lowest group first. Give yourself four weeks: position in week one, proof in week two, presentation in week three, people in week four. Then score again.
The method is in The Brand Code: Before the Raise, Fix the Story, Pitch Deck Branding: What Your Deck Says Before You Speak and Pre-Raise Brand Checklist. To check how AI describes you, use the AI Visibility Check.
Questions
Is this financial advice?
No. It is a brand checklist that tests whether the story you tell is consistent, supported and clear. Take advice from qualified professionals on the raise.
Who is it for?
Founders about to present the company to people who do not know it, including investors, lenders, partners and large buyers.
How early should I start?
Four weeks before outreach is a realistic minimum.
What is the most common gap?
Claims in the deck that cannot be traced to a source.
Is my checklist saved?
Only in your browser, on this device. Nothing is sent to us.
The Brand Code
One idea a day, free.
Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.
Next step
A checklist finds the gaps. A position closes them.
Find out which phase of your brand is weakest, or book thirty minutes with us.