Selected work · Precious metals & minerals
Ultramar
Trust is the scarcest mineral of all.
The result
200%
Increase in audience engagement following relaunch.
01 · Overview
A precious metals trader positioned as the single accountable name between the miner and the market, with an identity that reads like a hallmark.
Ultramar Global Solutions trades precious metals and minerals for industrial buyers, institutional investors, export traders and referral clients: buyers who cannot accept uncertainty in origin, purity or delivery.
Mining operators know the ground but not the buyer. Buyers know what they need but will not travel to verify it. Ultramar occupies that space.
02 · Challenge
In a trade built on risk, the brand has to carry certainty.
Discreet, premium clients respond to certainty, not excitement. The brand had to signal control, permanence and quiet authority, and rule out urgency language, boastful claims and raw mine-site imagery.
It also had to be reproducible by internal teams, printers, partners and platforms, so every document carried the same signal of trust.
03 · Solution
Sourced. Verified. Delivered.
The name became the story. Ultra mare means beyond the sea, and ultramarine was once rarer than gold, carried from a single source beyond the horizon: the precise metaphor for a business that goes where others cannot and certifies what others cannot.
The brand takes the Ruler archetype with an Alchemist current: quiet authority on the surface, raw material made certifiably precious underneath. The mark is a heraldic shield with a hollow channel, the separation between miner and buyer echoing the hallmark stamps that certify purity, bridged by a thin cap like the separator used in assay practice.
Four colours are used with discipline: Ultramarine, Bullion Gold rationed to under 5% of any surface, Graphite and Parchment. Assay codes and reference data set in monospace give every document the texture of authenticity.
The system in this work
- 01Clarify™
- 02Construct™
- 03Connect™
- 04Convert™
04 · Result & conclusion
Following the relaunch, Ultramar recorded a 200% increase in audience engagement. The guidelines govern every asset, from certificates and invoices to the company profile.
