Free tool · Value Pricing Worksheet · five minutes Price the outcome, not the hours.
Enter what the outcome is worth to your client, the share you will charge and what the work costs you. The worksheet returns a fee, shows what it means per day, and warns you when it falls under your floor or over the client's best alternative.
Fee = (annual value of the outcome − cost the client would bear anyway) × your share. Then check it against your floor and the client's best alternative. The 10% to 30% range is my own working rule, not a published benchmark. Nothing you type leaves this page.
Your value-based fee
Enter the value to see a fee.
Then test it
Say it plainly. Present two options at different scopes, state the fee and the reason in one sentence, and stop talking. The worksheet gives you the number. Proof, specificity and confidence are what make a client accept it.
The method is explained in The Brand Code: Your Price Is a Positioning Statement, How to Price Consulting Services and Value-Based Pricing: A Worked Example and Formula, published on 20 October 2026. If you are changing an existing price, use the Price Rise Calculator and read How to Raise Prices Without Losing Customers.
Questions
What is value-based pricing?
Setting a fee from the value the client gains from the outcome, instead of from the hours you spend. The fee is a share of that value, checked against your costs and the client's best alternative.
What share of the value should I charge?
I would start between 10% and 30% of the incremental value, depending on how directly your work causes the result, how much proof you hold and how much risk you carry. That is my own working rule, not a published benchmark.
What if the client can't put a number on the value?
Offer a range and ask them to correct it. People correct a number more easily than they invent one.
Why does the worksheet show a floor and a ceiling?
The floor is your cost of delivery. The ceiling is the client's best alternative, such as an in-house hire. A fee below the floor loses money; a fee far above the alternative needs a reason the client can see.
Is anything I enter saved?
Only in your browser, on this device. Nothing is sent to us.
The Brand Code
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Mike Bruce writes on positioning, pricing and brand visibility three times a day. The Brief lands in your inbox at 07:30 Abuja time. No sales emails.
Next step
A fee is the start, not the system.
A value-based fee holds only when the position underneath is clear and the proof is visible. Find out which phase of your brand is weakest, or book thirty minutes with us.